How to meet our two objectives?

1. Promoting Languedoc-Roussillon wines by suggesting trade and communication missions to winegrowers:
Giving a helping hand to your network: distributor, commercial agent ; searching for new customers
Support during international wine trade fairs: pre/during/post fair
Development of your corporate image

2. Sharing this experience with ADER by involving ourselves through a strong partnership:
Establishing privileged relationships with the key players in the countries where we will stop (India and Brazil) in order to get involved in work-in-progress and by giving them an educational presentation of our wine region
Collecting exceptional bottles of wine from producers all around the world, this will be brought back to France. When we're back, we will organize an auction of this wine with Christie's; all the receipts will be transferred to ADER.

Per which means?

The funding of this odyssey is brought by three kinds of sponsors.

The "principle sponsors" include suppliers of the wine sector, helping us in the organisation of our project

The "institutional sponsors": public subsidies from, for instance, regional council, Languedoc-Roussillon AOC Wines, etc

Our "customers": wine sector firms whose we suggest our trade missions:
- Languedoc winemakers
- French suppliers of the wine sector
- Press